Business Card Printing

Business cards are usually printed on a four-color press. A card is referred to as a ‘four over zero’ when it is a full color in the front, without a back. It is called a ‘four over one’ when it is a full color in the front, with a black and white back, and a ‘four over four’ when it is a full color in the front and the back.

But before you thinking about the printing, you need to determine which aspect of the card is most important to you. Most likely, you will be concerned about the quality of the cards, limited as you might be by a particular model of a printer. So if your card has an image on it, printers say it is best to use glossy paper. On an inkjet printer, this will ensure the print looks as good as the real image. The paper cost is double when compared to ordinary paper, but the quality is superior.

You must, however, remember that inkjets have a strange way of zooming the print output, though only slightly. While this may not affect the clarity of the print, it might cause each of the next rows of cards to be slightly offset. While this does not happen in the case of laser printers, the best way to tackle it is to use the Scale field while setting printer calibration. Also, do not forget to set the desired print quality and color options in the Print dialog.

Textured paper is a good idea if you want to give the card a unique look. It is not something companies use often. One thing to remember, however, is that glossy and textured cards are not compatible with laser printers.

Health Care Branding

Brand decisions are an integral part of product policy in health care. When a marketer opts for branding a health care product, he is intending to create an asset out of his brand. His promotional programs get centered on the distinctive features of his brand. If his basic brand decisions are wrong his entire marketing program will suffer serious setback.

In the development of a health care brand, the first task is to give the product an identity through a name. The second task is to enhance its recognition by the provision of a symbol of identity, and the third task is to develop a unique image for the brand and to build its personality over the long term. Building a brand’s personality is a very difficult task. In any given product category only a handful of brands emerge successful. Years of uninterrupted nursing with the support of a good marketing program is required to get a brand established in the market.

Successful brands are major assets for companies. It is a valuable, renewable and lasting asset capable of producing a sustainable competitive advantage for the company. This advantage enables companies to earn profits for years, just like any other durable asset would do. The very job of selecting a brand name in health care is a difficult task for the marketer. A good brand name will be distinctive; it will be easy to pronounce, recognize and remember; it will denote something about the nature or function of the product; and it will be aesthetically appealing.

Along with the brand name, health care companies also use logos for visual identification. A logo is a pictorial symbol intended to communicate with the consumers. Flags, mascots, crests, symbols, graphic designs or plain alphabet letters are all used as logos to convey the ownership of products. Companies make their logo visually attractive and strive to make the logo symbolically speak for the company and its products.

Advertising Agencies

Today, the advertising job has become so complex that normally, no business firm chooses to handle the function directly. They employ advertising agencies. And the advertising agency has become a major institution in the field of advertising and marketing.

The advertiser- advertising agency relationship is a very crucial aspect of advertising management. Only when the advertiser and the advertising agency work in close contact and collaborate with each other can the advertising function can be carried out effectively and successfully. The collaboration cannot be limited to the mechanics of developing the advertisements; it has to pervade the entire task of marketing communications.

The firm and the agency must work together in media selection, theme development, message construction and copy development. It is essential that the agency have all the relevant information about the firm, its products and markets, the consumer, the competition and the channels. The agency must become an ‘insider’ and right at the ‘fact finding stage’; full collaboration between the firm and the agency must be established.

The agency should also have a correct idea of the marketing and communication objectives of the firm; how the particular product/brand is positioned or proposed to be positioned, and how the other elements of the marketing mix, such as distribution and pricing, are conceived and handled by the firm.

In the modern context, knowledge of just advertising related matters is not sufficient for an advertising agency to succeed. It must have a comprehensive appreciation of all the aspects of marketing. The advertising agencies have to acquire more and more professional expertise, again, not merely in advertising-related matters, but also in all aspects of marketing. They have to appreciate that advertising is a method of marketing. Their advertising effectiveness would be proportionate to the extent that they are aware of the overall dimensions of marketing.

Full Service Advertising Agencies

Full service advertising agencies have the ultimate intention of influencing the purchasing behavior of consumers, in a way favorable to the advertiser. How do they achieve this end? The first requirement is that the advertisement should capture the attention of its audience. To achieve this, the advertisement has to provide the audience with information that is of interest to them. It may give them new information, or it may support the information they already have, or it may attempt to alter their existing views or beliefs.

Some people like information that is communicated through stories, while others like figures and data. There may be another category who may listen to information that is couched in real experience situations, and there may be others who totally avoid unpleasant information or information that upsets their existing faiths. In any case, the advertising message should interest the audience.

So it is essential that an advertisement provide information that is of interest to the audience. Only then would the audience listen to it. It is also essential that the audiences see the advertisement and interpret it in a way favorable to the advertiser. The same advertising message under a given setting can be perceived and interpreted by different people in different ways. An agency has to ensure that his message is interpreted in the manner intended, in a way favorable to his products/offerings.

It is not enough if the audience listens to the advertisement and interprets it the way the advertiser expects it to be interpreted. It should also appeal to them and influence their attitudes, thought processes and purchasing behaviors in favor of the advertised brand. It is generally agreed that purchases are governed by the attitudes of consumers towards alternative product offers. The full service advertising agencies therefore should know that if attitudes of the target customers can be manipulated and changed, behavior changes on the lines preferred by the advertiser would naturally follow.

Casual Corporate Apparel

Today the casual dress code has been embraced by employees of corporations in the United States. People have begun selecting more comfortable clothes to wear for work and even more comfortable ones for parties and other social occasions. There seems to have been a change in the trend and little appetite for more formal wear in the offices.

The attire of your employees needs to be within the acceptable business standards as well as making them feel motivated to work better. You could also allow your employees to wear casual apparel on one particular day during the week.

Casual corporate apparel has become a fashion statement today and the casual corporate apparel industry is making waves in the corporate market. You could sell corporate apparel to your clients, employees and to people for a nominal price by getting them customized through customization vendors.

Polo sweaters, twill shirts and sports coats, for instance, also make quite presentable casual corporate apparel.

Customization vendors take bulk orders for getting corporate apparel customized and help give them the casual look at a nominal price. While selecting customization vendors, you need to consider the number of years they have been in this business. The more the number of years they have been in business, the better they know their corporate market.

You need to accommodate some casual look in the formal corporate apparel in order to make a transition in the corporate apparel trend. Such a transition would be a transition in the popular image of your company as well as a great resource for the long-run.

Car Show Models

Car companies use the services of models to attract prospective customers to their products. Photographs of cars along with models are taken and used for advertisements in the print media. This has given rise to a whole new genre of modeling, viz. car show modeling. There are several professional car show models who may charge anything up to $500 a day for providing their services.

The majority of these models are female. Since most car buyers are male, good-looking female models are used by car manufacturers to rivet the male attention to their cars. Sports cars are generally advertised with female models cavorting in various poses around them. The model is clothed in attires that accentuate the purpose of the photograph. Usually skimpy summer outfits or denim outfits are preferred as they cater to the sense of adventure of the buyer. These outfits are more common with sports cars. Some sleek cars like sedans use models in leather outfits to increase the daredevil approach of the advertisement. Limousines and such elite cars use sensuous models in formal attire.

Since car show models are used mostly in print, the basic qualification to be one is beauty. Car manufacturers prefer models with curvaceous figures and photogenic faces. Photographers exhort their models to exude sexiness during the shoot. Such pictures of cars with models are used on the cover pages of sports magazines in order to boost their sales. Sometimes, their services are employed live during car shows. Models pose in front of cars that are exhibited during HIN or NOPI car shows.

Some popular car show models today are Francine Dee, KT So, Natasha Yi, Masuimi Max, Tila Nguyen, Sasha Singleton, etc. Quite a few of them have been Playboy models and a few have even had a foray in Hollywood and the music world.

Canadian Store Fixtures

Canadian store fixtures serve the basic function of holding and displaying items in stores. It is an ideal way to attract customers to buy products on display. The fixtures are available in different types, models, sizes, and shapes. You can find them in unique designs and personalized styles. The fixtures can be free standing or fixed. Free standing fixtures are standalone models, and are convenient for stores with less space. Free standing ones come with wheels for easy transportation. Fixed fixtures are placed on walls or floors for permanent use.

Canadian store fixtures are made of different materials; it could be metal, wood or acrylic. Acyclic fixtures are more commonly used because of its durability and ease in handling. Another advantage is that these fixtures are available at reasonable and affordable rates.

Like other store fixtures in the market, the length and breadth of Canadian store fixtures can be adjusted without removing the items on display. There are store fixtures for slate walls and grid walls. The capacities and prices vary with models. Mannequins, gondolas, shelves, racks, easels, display cases, and showcases are some of the commonly used store fixtures.

Canadian store fixtures are custom made according to the specific requirements of individuals. One can design or specify models that match with store furniture, walls, and roof colors. The fixtures are custom made for retail stores, trade shows, and exhibition stalls.

There are a number of manufacturers, retailers, and suppliers of new and used store fixtures throughout Canada. Ontario Store Fixtures in Weston is one of the leading manufacturers of store fixtures in Canada. Located in Vancouver, British Columbia, Eddie’s Hang Up Display Ltd is one of the largest fixture distributors in western Canada.

Business Card Software

Small businesses usually have simple needs. They do not need to hire design houses to make their business cards. Instead, they can buy easy-to-use software available for business cards. Here, we look four software programs for creating business cards. All of these are Windows compatible.

Nova Development’s fastest moving software is called Art Explosion Business Card Factory Deluxe. Compatible with Windows 95/NT/98, this CD ROM is available for $35. This software comes with 2,500 ready-to-use business card designs, 30,000 clip art images and photographs, 500 fonts, a built-in address book and numerous custom text effects. The latest version of the software, 2.0, is also available for the same price.

The Print Shop Business Card Creator is another software package with hundreds of templates. It has tutorials to teach you how to design the best possible card, and also includes basic photo editing tools. This package, originally priced at $19.99, is now available for just $9.99. It works on Windows 95/98/2000/XP/Me or Windows NT 4, and seems like the best one for those just starting out.

Business Card Designer Plus is business card software with a wizard that takes you through the designing process. The extras in this software are both sides printing, folded cards and bar codes. It also allows for various graphic effects such as mirror and flip, besides gradient and texture fills. It is available for a $24.95 one-time license fee.

Finally, the Visual Business Cards software is award-winning software with a wizard, preformatted templates, over 500 background images and clip art. The software’s unique feature is that it allows you to add your own logo or clip art to the design. Customers who have used this software say it is indeed one of the easiest they have ever used.

Business Card Printing

Business cards are usually printed on a four-color press. A card is referred to as a ‘four over zero’ when it is a full color in the front, without a back. It is called a ‘four over one’ when it is a full color in the front, with a black and white back, and a ‘four over four’ when it is a full color in the front and the back.

But before you thinking about the printing, you need to determine which aspect of the card is most important to you. Most likely, you will be concerned about the quality of the cards, limited as you might be by a particular model of a printer. So if your card has an image on it, printers say it is best to use glossy paper. On an inkjet printer, this will ensure the print looks as good as the real image. The paper cost is double when compared to ordinary paper, but the quality is superior.

You must, however, remember that inkjets have a strange way of zooming the print output, though only slightly. While this may not affect the clarity of the print, it might cause each of the next rows of cards to be slightly offset. While this does not happen in the case of laser printers, the best way to tackle it is to use the Scale field while setting printer calibration. Also, do not forget to set the desired print quality and color options in the Print dialog.

Textured paper is a good idea if you want to give the card a unique look. It is not something companies use often. One thing to remember, however, is that glossy and textured cards are not compatible with laser printers.

Business Card Design

You might be a small company, but you might have exactly what a Warren Buffet is looking for. How do you think you can make an impression if he does not have the time to meet you? You can send him proposals and fact sheets, but chances are he receives a thousand of them everyday. Is there anything else you can try?

Here’s what you can do. Pay a little more attention to the design of your business card. If you can put in that extra effort and come up with something that is clear and also extraordinary, something that will give him a glimpse into your company by just looking at a card, chances are you might have a meeting.

That’s how important business card design has become today. It’s no more merely a source of important information. It must exude confidence, give the receiver a feel of the company, and evoke a positive emotion in him.

Companies today are going all out to design the best business cards for their employees. Keep a watch and you will see that small companies headed by youngsters have business cards that sport bright colors and, sometimes, different shapes. Larger, well-established companies have a simpler design, perhaps with the company logo providing the color. You will realize it is one heck of a competition out there for eyeballs. The big ones do not have much to fight for, the good small ones need to go all out.

That said, it is important to not get carried away by design alone. The best business cards are those than not only create curiosity, but also clearly communicate with their audience.