Advertising and marketing services are absolute essentials for any product to compete in the market; they provide a stepping-stone towards catering to a larger audience and also help in creating a brand identity among existing customers. Marketing is the tool through which a company makes an entry into the market, and advertising introduces the product and services to the end user.
Other functions of advertising are to provide products and services to potential buyers in an effective and persuasive manner. The goal of advertising is to develop awareness of a product or service and to build a distinctive corporate image for an advertiser. Advertising services can vary, from doing market surveys, designing brochures and pamphlets, logo designing, etc. These organizations cater to all the requirements of the company, from image building to brand building exercises. One of the critical services provided by these organizations is planning the launch of a service or product in the market. The complete onus of initiating effective strategies to lure customers by floating promotional activities in the print, electronic, radio and Web media, lies with the advertising agencies.
Some of the marketing services provided by the agencies integrate marketing, branding, and customer retention strategies. Most of the service providers work to distinguish products and services offered by an enterprise. They also aim at strengthening the relationship between the end user and the service provider. The majority of these professional marketing companies offer services such as fermenting marketing strategy, market and product development, customer retention programs, corporate image management, brand strategies, and customized training in sales, marketing, and leadership. They also facilitate solutions to resolve marketing problems by helping companies make smarter strategic marketing decisions that produce superior market results.