Buy Business Mailing Lists

Business mailing lists considerably increase the power of a company’s marketing campaign. Many companies buy mailing lists to help bolster their advertising. These lists target consumers by demographic lifestyles and purchase behavior, and target businesses by standard industrial classification (SIC) code, sales volume or size.

Mailing list brokers or vendors like MartinWorldWide.net, VendorSeek.com, AllMedia Inc.com, ListShopper.com, InfoUSA.com and GuaranteedLists.com rent or sell their mailing lists to advertisers. In most cases, the mailing lists put on sale are actually rented from the owners. This rent transaction mostly works on agreements for one-time use, as well as unlimited usage for restricted time periods. List owners insert dummy names to track the use of their lists and ensure that they are not used beyond the agreement parameters. List owners also usually want to review the direct mail piece or telemarketing script before they rent the list.

Lists are usually sold for single use (a premium needs to be paid for multiple uses) and cost between $65 and $85 per thousand records. These lists come in disk, tape, and printouts or pressure-sensitive labels. Residential lists are cheaper, at $20 per thousand. List owners usually keep a minimum order requirement.

Using the right B2B mailing lists can mean a profitable direct mail campaign. It is important to locate targeted mailing lists that have well-known sources and a track record of getting high responses.

The quality of the lists depends on how much experience the list broker has in the direct marketing industry. The mailing list broker is a professional marketer and consultant, who finds the right mailing lists best suited to the specified marketing campaign, and during the list rental process provides mailing list analysis, offers recommendations, and handles all monetary transactions.

Buy Annuity

The financial world offers various forms of gains on your investments. These returns on investment depend largely on the sum of money you are willing to devote and the amount of risk you are agreeing to take. If you have sound knowledge of investments in capital markets, you can profit from the ups and downs of equities. However, if you do not want to take much risk and are looking for a sizeable income annually as well for a stipulated amount of time, you could buy an annuity.

The term ‘annuity’ can be defined as a contract between a person and a financial company. This type of investment is ideal for those investors who value periodic gains at comparatively lower risks. Typically, when a person buys annuity, the financial firm guarantees to disburse a fixed amount of remuneration every year for a stipulated term of years or till the person is alive. Annuity is generally offered by insurance companies and financial institutions like banks. Almost anybody can buy an annuity and benefit from its yearly returns.

There are different types of annuities offered in the financial markets. Some annuities pay a fixed amount to only the person who bought it till he is alive. In the event of death, even premature or accidental, the annual payment is withdrawn, legally. However, there are other forms of annuity that provide benefits to a spouse or other beneficiary as entitled by the person who bought it. Similarly, there are ranges of annuity that offer fixed benefits and varying returns on investment. Nevertheless, they must be carefully considered while weighing all options before entering into a contract with the financial firm. In the event of early or premature withdrawals, they attract penalties. The investor must also be cautious about certain factors like high sales commissions and expense ratios that occur while buying annuity.

Businesses For Sale

Defining one’s business accurately is the real starting point when talking about businesses for sale. It is the prime requisite for selecting the right opportunities and for steering the corporation in the right direction. To make sense out of the multifarious changes taking place in the environment, to understand what is a possible benefit and what could be a hidden threat, a corporation must first understand what business it is in. It must know what its aspirations are, where exactly it would like to reach and what it would like itself to be in the future.

Proper definition of the business does bring several benefits to the firm. It reveals to the firm many relevant functions about its functioning which it may not be aware of otherwise; many closed assumptions get tested. It brings to the fore the weaknesses, if any, in the very conceptualization of the business by the firm. It also highlights the errors in judgement that might have already taken place on any of these aspects. Most importantly, the exercise invariably brings the purpose and objectives of the business into a clearer focus.

Defining one’s business has become an exacting exercise today because of the fast changes taking place in the realms of technology, products and customer preference. When product-market boundaries get extended, when different product categories of yesteryears blend and merge and when new and substitute products keep invading the market, altering the existing business boundaries, understanding and defining one’s business becomes difficult.

In other words, as business boundaries are becoming highly volatile, unless one is careful, one may err in identifying the nature and boundaries of one’s business. The more narrowly a corporation defines and perceives its business, the larger are the probabilities of its running into loss. When the definition of the business is narrow, quite naturally, the assessment about the competition will be narrow, and the vision of the likely changes that will invade the business and of new opportunities that will spring up in the business will also be narrow.

Business Web Designs

Basic knowledge of HTML encoding and a simple sense of artistic design can enable anyone to produce a web page and even a Web site. With cheap hosting solutions available anywhere, an individual or business can easily launch a Web site or page to serve their purpose. But not all Web sites produced this way can produce the intended results. If you are a company that must project credibility, creativity, and professionalism, you need to look to experienced and technically savvy providers for web design solutions.

Businesses need to come across as outlets of quality products and services. They must be able to convey that they can truly provide value for their client’s money. People can only base their judgment on the look of a Web site and the experience they get from browsing though the site. First impressions do last and the only way people will ever check out and come back to a site is if it provides what he needs.

If for example you are an E-commerce company; you sell products and services online. Your Web site must feature enhancements such as catalogues, product check out capabilities, credit card payment processing, among others. You must also need to assure your clients of safe transactions in your Web site. They must be able to see that there are proper security protocols in place. A professional business web designer will be able to provide you with all these features.

On the other hand, if you are a company who just wants to have a Web site that promotes marketing and public relations, your Web site should be designed and structured in a way that is attractive, user friendly, and highly interactive. It must always create excitement and encourage a loyal following. A business web designer can integrate download capabilities, chat rooms, and nifty graphics. Your site must also be easy to maintain, as you would most likely have to tweak it often to provide excitement for your target audience and answer their needs.

Business VoIP

Organizational structures in businesses have evolved from being in centralized locations to having offices that are located all across the geography. The concept of network organizations enables employees, who work in groups for a project, to be at different locations. PC-to-PC connectivity has enhanced the capabilities to transfer files and to conduct net meetings by such employees over the Internet.

Before the advent of Internet telephony, businesses with multiple locations and employees always on the move had to incur heavy charges for communications by way of long-distance calls and international calls. This is obvious from the fact that a traveling sales representative once had to report to the corporate office about the sales figures through public phones or mobile phones. With the arrival of local and wide-area networks, connectivity issues between fixed locations became lessened. But the charges incurred for the maintenance of such legacy systems were high because of administration costs and network management.

The components for business Voice over Internet Protocol, or VoIP, are the same as those for any other VoIP applications, except for the ownership of network infrastructure such as IP PBX and other routers for network management. Also, Voice Facilities Managed services are provided by VoIP providers, obviating the need for ownership of infrastructure.

The features available in VoIP are calling extension, caller account information and seamless call transfer, which are essentially the same as those provided by traditional PBX. In addition, the major advantage is for network administrators. As VoIP network and architecture can be managed through web interface, the job has become easier by remote maintenance. Further, the need to call the vendor for configuration in terms of Move, Add, and Change (MAC) is reduced. The other advantage is for the employees, who can make free calls through soft phones with their laptops from any location.

The limitations for IP telephony for businesses are in the form of power outages, as VoIP networks depend upon a power source, unlike PSTN lines, which carry power along the lines. Still, businesses are rapidly adopting the evolving technology, which is illustrated by the fact that the IP PBX market alone will generate $9 billion by 2007.

Business To Business Mailing Lists

The most crucial factor for the success of a company’s direct mail campaign is the quality of its business-to-business mailing (B2B) lists. Targeted direct marketing fetches the best responses. Targets for B2B lists are constantly in a flux, however, with businesses constantly opening, closing, and relocating. Inaccurate lists or lists that contain dated information lead to missed targets, which brings the response rate down.

A trusted way to boost response rates further is by ensuring that the B2B mailing lists contain data on the companies that will most relate to the advertised product or service. For example, garment manufacturers will have little or no interest in the latest gaming software launched by Microsoft. All it takes is a little planning and research into the target market for a healthy response rate.

Mailing list brokers like AllMedia Inc (allmediainc.com) and The List Company (tclists.com) not only provide accurate and updated B2B mailing lists, but also help choose the list that will work best for a marketer’s campaign. These brokers also review the success rate of the lists in past campaigns, and determine the optimum list for a client’s requirements.

Trade associations are a great source of mailing lists, as they contain details of the major industry players. For local business players, associations like the Chamber of Commerce are best. Lists can be selected by business size, number of employees or SIC code, among other selection parameters. Dependable sources for lists at the library are the SRDS Direct Marketing List Sourcex99 and the Oxbridge Communications National Directory of Mailing Lists.

The two main concerns facing the business mail industry are inaccurate lists leading to inefficient marketing campaigns and excess promotional material depleting the environment. The EcoLogical Mail Coalition was founded in 2003 to reduce the cost and minimize the environmental impact of inefficient direct marketing mail practices. The coalition members send information on outdated business contacts to the ‘Red Flag Database’, the B2B marketing industry’s only national, cooperative database, which enables marketers to eliminate these outdated contacts from their business mail lists. The database contains obsolete contact information from more than 6,000 businesses throughout the United States, including more than 200 of the Fortune 1000. Marketers pay a fee for each match against the coalition’s database.

Business To Business Email Marketing

When talking about business-to-business Email marketing, one thing should be taken into perspective: For communication to be effective, the message should be prepared with utmost caution. And that’s very essential especially in the case of Email marketing. If the Email message is lacking in content, proper language, and presentation then it will be of no use. In addition, if the style of message is not appealing and convincing, one may not succeed in his communicative role.

Experiments have shown that in the case of technical products, Email messages prepared well in advance, and presented in an apparently extempore manner, have been successful in evoking a favorable response from knowledgeable customers. Email messages that are evasive and slip shod in construction and content will upset the communicative effectiveness of message. The company has a direct role in providing good and effective messages prepared in advance for making the communication job effective. This is especially true in industrial marketing.

Email marketing is more effective in the awareness and evaluation stages. Its role in the total promotion program should be identified and marketing efforts should be allocated accordingly to obtain the best results. The firm must properly plan its Email message. A good Email message often builds publicity, which describes innovations or improvements in products or services of the firm. Or it may be built around some topic of current importance to the public. The significant aspect is that the content of the message has to be newsworthy and of interest to a large section of the public.

Large firms quite often send out a variety of Email messages about their products and services and their achievements in specified fields that may be of interest to the public. Such activities are intended to build a favorable and positive public image of the firm.

Business Tax Attorneys

Business tax is tax paid by individuals who run businesses and business organizations. Business tax attorneys guide businesses through the intricacies of tax planning and act as advisors and negotiators in case the government contests taxation claims. Their guidance will help minimize tax liabilities, helps maximize profits through the business, avoid possible tax avoidance investigation by the government, and make expert counsel available in case of litigation.

US tax laws are extremely complicated due to a bewildering range of tax laws relating to sales tax, employment tax, property tax, international business tax, and local and federal tax laws. It is in the interests of those starting a business to retain a competent tax attorney who will advise on the best way to structure the business in order to take advantage of exemptions and rebates under tax laws without getting into legal hassles with tax departments. Even established businesses need to consult business tax attorneys in order to restructure their businesses in a way that maximizes business and minimizes tax.

Business tax attorneys will guide you or your organization through the nitty-gritty of tax planning for business contracts, acquisitions, mergers, ownership, joint ventures, overseas investment, divestiture, and lease agreements.

In the case of audits by the IRS, business tax attorneys are able to reach out of court settlements with the authorities on behalf of their clients. If the tax authorities decide to go ahead and take proceedings, then a business tax attorney will represent her client in these cases. A competent attorney can get a beneficial arrangement for her client.

Business tax attorneys should be selected on the basis of their areas of expertise. The attorney should have experience in representing businesses and should be able to interact with company management, employees, and financial planners, and have sound knowledge of federal and local tax laws.

Business Strategy

A business strategy is formulated by selecting the target audience of the product and assembling the marketing mix. A firm can assemble marketing mix elements in many different ways so that the relative weightage of the different elements will be different in the different combinations. Because of this reality, business firms are employing an abundance of strategies and strategy stances. It is a relentless race to stay ahead of competition.

Basically, however, there are only two broad routes available for forging business strategies. They are the price route and the differentiation route. In other words, any strategy has to be ultimately either a price-based strategy or a differentiation-based strategy.

Companies taking the price route compete on the strength of their pricing and the price cushions they enjoy. Normally, those who resort to the price route and compete on price will enjoy substantial cost advantages, giving them flexibility in pricing and marketing. The differentiation route, on the other hand, revolves around elements other than price. The product with its innumerable features is one major source of differentiation. In fact, any of the ever-so-many activities performed by the business unit can constitute the nucleus for differentiation.

In other words, differentiation allows the company the freedom and flexibility to fight on the non-price front. Differentiation, therefore, is a crucial option for a firm in its search for a rewarding strategy. A good majority of business battles are in fact fought with a differentiation-based strategy rather than a price-based strategy.

As already mentioned, a business unit that opts for the price route in its competitive battle will enjoy certain flexibilities in the matter of pricing of its products, and use price as the main competitive lever. It will price its products to suit varying competitive demands. It will enjoy certain inherent cost advantages, which permit it to resort to a price-based fight.

Business Stationery

Business Stationery is meant for commercial and official correspondence and usage. It can range from paper products like letterheads, business cards, notes, labels, memos, computer sheets, typewriter stationery, checks and forms to other items like pens, folders, writing pads, clips, adhesives, tapes and highlighters.

Most of the Business Stationery is ordered in basic and subdued colors like white, cream, gray or light blue. In some cases, where Business Stationery might need to reflect aggressiveness or brightness depending on its line of work, it could be procured in other colors also. It is for the business head to decide what kind of impression needs to be conveyed through its stationery. No doubt it is a very important decision, because this mode of communication would be sent to almost all business associates. One also needs to be clear beforehand as to what stationery requirements are there in the business, and what quantity needs to be ordered.

The quality of stationery items and its prints should be of good standard since it also reflects the company’s image. The paper used for stationery should be of firm strength and its size should be easy to handle. Before printing the stationery, write down the information, like name, address, phone numbers, logo and so forth, that needs to be put on the stationery. Sometimes you need to print some notifications due to legal requirements, depending on what is the line of business. For the placement of information, one can get hold of ready-made templates available for letterheads, envelopes and business cards, or have the stationery designed by professional consultants especially for your business needs.

Last but not least, the cost factor comes into play. Ask for quotes from multiple stationers and printers. It is a good idea to check references before placing your order. Since Business Stationery is something that can contribute toward building a distinct identity for the business, one needs to be extra careful while designing and ordering it. Most of the time, Business Stationery is the first contact with a prospective client or agency. Quality stationery can make a good impression for your business.